Opened in 2022 in the vibrant heart of Seoul, HiKR Ground is not your average tourist information center. It’s a dynamic and interactive cultural space designed to ignite your wanderlust and provide an immersive introduction to the diverse wonders of South Korea.
For international visitors seeking a captivating starting point for their Korean adventure, HiKR Ground is an absolute must-visit.
More than just handing out brochures, HiKR Ground utilizes cutting-edge technology and engaging exhibitions to showcase Korea’s captivating landscapes, rich traditions, delicious cuisine, and vibrant pop culture. Think of it as a digital and experiential gateway to the best of Korean tourism.
Why Visit HiKR Ground? A New Kind of Tourism Experience
HiKR Ground redefines what a tourism information center can be. Instead of static maps and flyers, visitors are welcomed into a multi-sensory experience that blends virtual reality (VR), augmented reality (AR), and interactive media.
Whether you’re a solo traveler, a K-pop fan, or a family exploring Korea together, here’s why this place stands out.
Immersive Digital Exhibits
HiKR Ground brings Korea to life through digital storytelling. Visitors can explore different regions virtually — from the tranquil beaches of Jeju Island, to the modern vibe of Busan, to the ancient temples of Gyeongju. These experiences are powered by interactive screens, projection mapping, and VR headsets.
If you’re looking for interactive museums in Seoul or tech-based tourist experiences, HiKR Ground is the perfect destination.
Dive into K-Wave Culture
K-pop and K-drama fans will love the K-Wave Zone. This area allows you to:
- Dance alongside virtual idols
- Recreate scenes from famous dramas
- Take selfies with AR celebrities
- Learn more about the global impact of Korean pop culture
It’s an unforgettable experience for fans of Hallyu, the Korean Wave.
Explore Regional Korea
HiKR Ground features Regional Tourism Showcases that introduce Korea’s diverse cities and provinces. Interactive kiosks and videos highlight local attractions, seasonal festivals, and unique food culture from across the country.
This area is ideal for planning travel beyond Seoul, especially if you’re interested in nature, history, or regional cuisine.
Photo Zones and Relaxation Areas
Visitors can enjoy creative photo spots inspired by Korean landmarks and pop culture. These photo zones are designed to help you capture memorable moments during your visit.
After exploring the exhibits, take a break in the lounge area. You’ll find comfortable seating, free Wi-Fi, charging stations, and digital brochures to help plan your next stop.
Personalized Travel Support
HiKR Ground also offers human support, not just digital interaction. Friendly and multilingual staff are available to help you with:
- Custom travel recommendations
- Public transportation guidance
- Booking support and travel advice
- Cultural etiquette questions
Whether you’re just arriving or halfway through your trip, the support here can make your Korean experience smoother and more enjoyable.
Essential Visitor Information
- Address: 40, Cheonggyecheon-ro, Jung-gu, Seoul
- Closest Subway Station: Jonggak Station (Line 1), Exit 5
- Opening Hours: 10:00 AM – 7:00 PM (Closed Mondays)
- Admission: Free
- Official Website: Visit Korea
Start Your Korean Journey Here
HiKR Ground is more than a starting point — it’s an experience in itself. Whether you want to learn about Korean culture, take photos for your social media, or plan a custom itinerary, this space offers everything in one place.
Make it your first stop in Seoul and experience how modern technology and warm hospitality combine to welcome the world to Korea.